Pioneer

Pioneer

This is an advert poster of a new flat screen T.V.  It’s called the Pioneer KURO, I found this piece on the Internet and I thought it would be good for my school project blog.  This advert campaign by Pioneer was published in 2008.  The executive creative director was Lee Clow, a well-established advertiser. Part of his team was his executive director Jerry Gentile, copywriter Gage Clegg, is responsible for the text and slogan of this advertising campaign “seeing and hearing like never before”.  I think the media used in this piece uses Photoshop and after effects.

This type of advertisement is called, aggressive advertising, a definition of aggressive advertising is when it advertises in a bold manner to the public. It uses a black and white photograph with a gothic and mysterious theme.  I think the artists used a black and white theme, to illustrate sophistication, simplicity, stylish and classic, and I think this is what the artist is trying to portray for this new model of flat screen T.V.  I think the use of a hand with an eye in the middle of the psalm and ear loaves represents a new form of surround sound system developed by THX 5:1.

I think the media used is Photoshop, illustrator or photo editing software to create the effects of this piece.  The image is a photomontage, with half of the poster being the main visual piece of the hand, and the other with the description along with an image of the T.V.  Cultural influences of North African religious belief of an eye in the psalm symbolize Hamsa, where it’s believed to protect the person from the evil eye.